Distinguished Nigerians, we would need to structure our thoughts to assist our understanding of this otherwise vast area which currently cries for empirical studies. I would like to adopt the lens of consumer behaviour to enable us understand the attitude of the Nigerian people to buying and using this concept. This way, the bottom-up approach is like a product taken to the market for sale. We hope to use a set of factors a consumer would consider before buying a product or service. Such factors would include:

1. Knowledge of the existence of the product or service;
2. The advantage that the product has over other competing products;

• Whether the product can be tried out, or returned if it does not satisfy the buyer;

1. Whether the product is compatible with the societal culture of the buyer;
2. Whether the product is easy to understand; as well as
3. The number and influence of people who have already bought the product.