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If you know how to ask questions, you are most likely to know how best to answer questions. Knowing how to answer questions is as important as knowledge itself. Communication is two way and listening has been proven to be an integral part of communication. Great leaders are listeners. They not only ask questions, they listen. What is communication if not to pass your message to sell yourself, your idea or your product to the would-be buyer? Be that as it may, some things are better not said except you are asked.